Learn about our mission to revolutionize care management through human-centered design and innovative technology.

See how Maslow puts families back in control of their care journey

Our story

Our story began when a friend suffered a traumatic brain injury. He spent 9 months in Royal Rehab hospital, surrounded by therapists trying to learn about everything he needed to manage his condition. When he was discharged, there were no tools to support him, his family or care team with managing rehab and care.

So, we decided to create them.

Friend in wheelchair looking into distance
Steve and Nitin using Maslow to guide a rehab appointment

Why we exist

We discovered that many individuals go through a similar experience. It's difficult to stay on top of rehab routines and manage or communicate with care teams. Maslow was created to bridge the gap between managing care and rehab. We strive to give individuals autonomy, independence and control over their lives.

“We started Maslow to create a world where everybody has the tools to independently improve their wellbeing, regardless of ability.”

Our vision

At Maslow, we believe everyone deserves access to independence, choice and control. We've created a tool that's accessible, engaging and promotes putting users needs first. We are committed to making it simple for users to manage their physiological health so they can spend time on things that are more meaningful to them.

Our team

Maslow was created by a team of therapists, designers, support workers and people with lived experience to serve the unique needs of those living with ongoing care and rehab support. We're a team that celebrates diversity, embraces human-first design and is committed to providing equal access to healthcare for individuals with disabilities.

Team Maslow - Photo by Lourdes Millare

Photo by Lourdes Millare

Andrew Akib headshot

Andrew Akib

Product & Strategy Lead, Co-founder

A product design & customer strategy expert with 10 years in strategy, startups & social enterprise. Andrew is passionate about designing human-centered products that create equal access to healthcare.

Nitin Fernandez headshot

Nitin Fernandez

Customer Lead, Co-founder

An occupational therapist with 6 years delivering therapy in acute and rehab hospitals. Nitin is passionate about using digital technology to deliver patient-centered care.

Ilya Thai headshot

Ilya Thai

Tech Lead, Co-founder

A software engineer with 5 years building software for government and transport. As a published thought leader in AI, Ilya is passionate about using cutting edge technology to create positive social impact.

Steve Ralph headshot

Steve Ralph

Ambassador, Co-founder

An expert in marketing with 5 years working on healthcare products. Having suffered a spinal cord injury in 2017, Steven has become an advocate for accessibility and disability awareness.

Ready to transform your care management?

Join thousands of users who are already experiencing the benefits of Maslow's comprehensive care management platform.